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Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees

Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees

by Luke Woods | Mar 26, 2019 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Painted Wall, Projection

South by Southwest is one of the most popular festivals in the U.S. and one of the most influential events held around the world today. Hundreds of thousands of attendees converge on the Austin, Texas-based festival and conference every year to discover the latest and...
Changing the Way You Think About Event Spaces

Changing the Way You Think About Event Spaces

by Sabrina Duffy | Jan 29, 2019 | Experiential Marketing, Featured

Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with...
Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Meet Rainy McGrew, EMC’s Experiential Extraordinaire

by Luke Woods | Sep 18, 2018 | Experiential Marketing, Featured

Last fall, EMC Outdoor welcomed our esteemed colleague, Rainy McGrew, as the Director of Insights & Development. As an integral component of our agency’s business development and client relationship building, Rainy is a woman who is always on the move, furiously...
TravelSouthDakota.com: A Monumental Experiential Activation

TravelSouthDakota.com: A Monumental Experiential Activation

by Luke Woods | Jul 10, 2018 | Daily Updates, Event Marketing, Featured

It’s important for travel and tourism brands to communicate the value of their destination to consumers. The goal is for audiences to catch a glimpse at a travel destination without actually going there. Providing them with a sensory experience or memorable moment...
North Lake Tahoe: Bringing the Lake to Los Angeles

North Lake Tahoe: Bringing the Lake to Los Angeles

by Matthew Noll | Feb 6, 2018 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles

Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an...
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