by Liz Scott | Feb 22, 2018 | Experiential Marketing, Featured, News
It goes by a lot of names: experiential marketing, event marketing, on-ground marketing, live marketing, participation marketing, or special events. No matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing....
by Matthew Noll | Feb 6, 2018 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an...
by Betsy McLarney | Dec 20, 2017 | Digital, Experiential Marketing, Featured, OOH Media
With 2018 fast-approaching, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry. This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average, according to a new online activation study...
by Haley Altus | Nov 20, 2017 | Experiential Marketing, Featured, News
Why You Should Use Experiential Marketing to Reach Millennials What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships and while...
by Song Heo | Oct 6, 2017 | Agency Life, Experiential Marketing, Featured, OOH Media
What is Out of Home Media? Well…..Billboards right? There… that was easy. Hold up, not so fast … When we talk to advertisers that are new to the Out of Home advertising category, that is frequently the answer we get – and with good reason. Billboards are the...
