by Liz Scott | Feb 22, 2018 | Experiential Marketing, Featured, News
It goes by a lot of names: experiential marketing, event marketing, on-ground marketing, live marketing, participation marketing, or special events. No matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing....
by Haley Altus | Nov 20, 2017 | Experiential Marketing, Featured, News
Why You Should Use Experiential Marketing to Reach Millennials What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships and while...
by Maryann Ingham | Nov 14, 2017 | Experiential Marketing, Featured, News, OOH Media, Trade Show Marketing
Expand the marketing footprint at your event with new sponsorship strategies & exhibitor marketing tactics Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to...
by John Foster | Oct 13, 2017 | Featured, Trade Show Marketing
EMC Outdoor has its roots in trade show and convention marketing. We have been planning and buying out-of-home media around the U.S. and internationally for 26 years. In more recent years, we have also begun moving inside to enhance exhibitor presence and engagement...
by Derek Frisicchio | Oct 11, 2017 | Featured, News, Trade Show Marketing
Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.