Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

by Luke Woods | Jul 5, 2018 | Daily Updates, Exhibit Booth, Featured, Trade Show

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. Webtoons are a type of digital comic that are growing in popularity due to their...

How to Create a Brand Presence Off of the Trade Show Floor

by Song Heo | May 16, 2018 | Featured, Trade Show Marketing

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement...

Understanding the Trade Show Attendee Experience

by John Foster | Apr 20, 2018 | Featured, Trade Show Marketing

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also...

5 Keys to Planning Your Experiential Campaign

by Keith Hernandez | Mar 30, 2018 | Experiential Marketing, Featured

The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. Millennials, unlike generations before...

The Numbers Behind Experiential Marketing [Infographic]

by Derek Frisicchio | Feb 27, 2018 | Experiential Marketing, Featured

Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty. Here are a...