by Rainy McGrew | Apr 4, 2019 | Featured, OOH Media
When marketing a travel destination, a brand must find ways to stand out in a crowded marketplace, all while convincing an audience to make a significant investment they may not absolutely need. To succeed amidst these complexities, travel and tourism brands can use...
by John Foster | Jan 17, 2019 | Featured, Trade Show Marketing
In today’s trade show world, exhibitors and sponsors are seeking ways to provide more interactive brand experiences and impressions that are more memorable. Whether physical or digital, the key goal is marketing initiatives that will engage with a target audience and...
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://emcoutdoor.com/wp-content/uploads/2019/01/header3.jpg)
by Luke Woods | Jan 10, 2019 | Featured, News
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. Joined by Keith Thompson, EVP Signal...
![Finding My Outdoor Voice in Out of Home [Intern Spotlight]](https://emcoutdoor.com/wp-content/uploads/2018/11/header-1-1080x675.jpg)
by Kaitlyn Conrad | Nov 20, 2018 | Agency Life, Featured
They say an internship can turn into a job opportunity after college. In my case, I hope that’s true! Since May, I have held an internship at EMC Outdoor. I’m grateful to be one of the 80% of students who intern at least once in college and 50% who intern more...
by Brad Swisher | Aug 28, 2018 | Agency Life, Featured
I’ve been in sales and business development a long time. I’ve found that while the bottom line in sales is to deliver a product or service that fulfills a need, the key to success is the ability to forge a trusting relationship with your client or prospect. To that...
