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Securing the Future of Out-of-Home Advertising: A Call for Industry Unity

Securing the Future of Out-of-Home Advertising: A Call for Industry Unity

by Betsy McLarney | Apr 1, 2025 | Featured, OOH Media

Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its...
EMC Outdoor Welcomes Molly Botterman, Media Planner

EMC Outdoor Welcomes Molly Botterman, Media Planner

by Matthew Noll | Feb 24, 2025 | Agency Life, Featured, News

EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels.  She brings strong skills across media strategy and planning,...
EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

by Matthew Noll | Feb 11, 2025 | Featured, News, Trade Show Marketing

EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s...
Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media  

Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media  

by Betsy McLarney | Dec 10, 2024 | Featured, OOH Media

It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow. The industry will continue...
EMC Outdoor Welcomes Marianne Schulmeister as VP of Client Partnerships

EMC Outdoor Welcomes Marianne Schulmeister as VP of Client Partnerships

by Jonathan Megahey | Sep 27, 2024 | Agency Life, Featured, News

EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career...
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