by Haley Altus | May 2, 2017 | Featured, News, OOH Media
Part 1 of a series featuring insights into millennial behavior – by an actual millennial One year ago, I was introduced to the Out of Home world. OOH was not a common term used in any of my Penn State communications classes so the last year has been quite the...
by Matthew Noll | Apr 10, 2017 | Digital, Featured, OOH Media
On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and...
by Song Heo | Mar 24, 2017 | Digital, Featured, OOH Media
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached...
by Matthew Noll | Jun 1, 2016 | Digital, Featured, News, OOH Media
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars on the effectiveness of out of home has...
by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer†or “The Power of Saying Thanksâ€. To reach Chicago’s Hispanic community ComEd decided to give consumers a...
