by Jonathan Megahey | May 17, 2022 | Digital, Featured, OOH Media
What happens when one of the most significant influencing factors of the digital ad agency decides to change the game? In 2020, Google published a blog post titled, “Building a more private web: A path towards making third party cookies obsolete.” Google made it clear...
by Betsy McLarney | Oct 20, 2021 | Featured, News, OOH Media
As the marketing world prepares for the deprecation of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world. Google’s plans for third-party cookie phaseout sent the marketing world reeling. For savvy marketers,...
