by Matthew Noll | May 15, 2013 | Bike Displays, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising –...
by Matthew Noll | Sep 28, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Wrapped Vehicles
To make sure their message was front and center at the 2010 TCT meeting in Washington DC, St Jude Medical once again turned to EMC Outdoor for a mobile out of home advertising campaign that would capture the attention of event attendees. Â Major events like trade...
by Matthew Noll | Mar 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media, Street Teams
When Nationwide Insurance needed to create some extra excitement at the annual BISA conference they turned to one of the coolest new out of home media to appear on the event marketing stage — Digital Display Apparel.  These displays are essentially...
by Matthew Noll | Oct 17, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars...
by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well. Â Mobile projection was a good fit because it’s cutting...
