Out of Home Media Drives Recruitment for Recovering Businesses

by Chris Rulli | Mar 4, 2021 | Featured

As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market for...

Legacy Campaign: LYFT – Brand Building with Digital Out of Home

by Matthew Noll | Jan 22, 2021 | Billboard Advertising, Fitness Club Media

This is another post in our series of legacy campaigns looking back at some of the notable milestone campaigns over our 30 year history in Out of Home media. Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender...

Chobani: Building an Emerging Brand with Out of Home Media

by Matthew Noll | Jan 12, 2021 | Daily Updates

This year EMC Outdoor is turning 30! To celebrate that milestone, we will be sharing some of the major campaigns that we’ve worked on over the years that helped build our agency. Campaigns that brought new advertisers to Out of Home, helped build brands, created...

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

by Luke Woods | Nov 19, 2019 | Featured, OOH Media

Out of home is finding new footing in today’s marketplace, outperforming almost every other advertising media. Its ability to achieve broad reach, high frequency, audience targeting and engagement have made it a crucial component of media plans for brands across all...

The History of Billboards [Infographic]

by Luke Woods | Oct 22, 2019 | Featured, OOH Media

One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital...