When the Hawaiian craft beer Kona Brewing wanted to raise awareness of their Longboard Island Lager on the mainland they turned to EMC for some creative media. Our solution for reaching summer beach crowds in California was a wall of Branded Surfboards, and an interactive Street Team that would take the Kona brand right out onto the beach.
The boards were a great way to make Kona’s Hawaiian heritage a key element in the campaign, and are an example of how creative outdoor can bring a brand to life by incorporating iconic elements and turning them into dynamic and surprising media.
Along with the boards, our team of brand ambassadors engaged consumers and distributed promotional items to crowds that were naturally drawn to the boards.
Consumers were anxious to pose with the boards and the team, and we drew crowds wherever we went.
Everyone wanted to get involved, including bridegrooms . . .
Pets . . .
And even parrots . . . yes, parrots enjoy a tasty lager just like the rest of us!
Each beach event got heated up and gnarly (in a good way) by the team of surfers who took the Kona boards out for a ride, creating a branded surf team and connection with the local surf culture.
At EMC we specialize in finding creative new ways to use out of home. Contact us to learn more about how we can help bring your brand to life.
