The Art of Being Seen
We transform physical spaces into powerful connections between brands and the people who matter most.
We don’t just place media—we orchestrate moments that capture attention and spark emotion in the real world. Our blend of data, insights, and over a quarter-century of expertise reveals the hidden rhythms of your audience’s daily journeys. We architect these opportunities, crafting your brand’s presence in the spaces where life happens—elevating the ordinary into the extraordinary, the everyday into the unforgettable. Beyond mere visibility, we create presence. Beyond just impressions, we foster connections.
That’s not just media placement—that’s the art of being seen
Traditional OOH Media
Our Traditional OOH mastery transforms everyday environments into powerful brand moments, placing your message precisely where it matters most.
Tradeshow Marketing
Our Tradeshow Marketing expertise elevates your presence beyond the expected, turning industry gatherings into stages where your brand becomes the centerpiece.
Experiential Activations
Through our Experiential innovations, we craft immersive encounters that don’t just communicate your message—they make it felt and remembered.
We Don’t Deliver Inventory—We Deliver Strategies
Our team provides unbiased, media-agnostic recommendations tailored to your specific goals. Whether you’re launching a large-scale national campaign or focused on local targeting, we ensure seamless delivery and measurable results. Working with EMC means a seamless transition from strategy to execution. Our three-decade legacy in OOH media planning ensures:
Our 3 Point Value Proposition
Efficiency
Your time is precious—we safeguard it. We absorb the complexities of multi-vendor coordination, contract negotiation, and scheduling challenges that typically drain your internal resources. Our streamlined workflow means you focus on your vision while we handle the countless moving parts of bringing it to life.
Economy
In a landscape of escalating costs, we find the hidden value. Our long-standing industry relationships and volume buying power unlock rates typically beyond reach, while our strategic approach eliminates wasteful spending. We stretch every dollar to work harder, finding the sweet spot where impact and investment meet.
Effectiveness
Results aren’t just promised—they’re engineered. We blend art with analytics, applying proven methodologies to ensure your message not only reaches but resonates with your audience. Our performance tracking reveals not just what worked, but why—building a foundation of insights that compounds with each campaign.
Media Buys
Years of Experience
Clients Served
From our Clients
We could talk about ourselves all day, but ultimately, our best advocates are our clients.
Mark
Insight Garden
We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.
Tiffany
CMI
I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!
Kevin
Publicis Health Media
EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s
Stephanie
True Media
EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.
Christy
Sprint
It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!
Connect. Captivate. Convert.
Driving Growth Through the Power of OOH
Beyond mere visibility, OOH transforms everyday environments into powerful brand moments that consumers can’t skip, block, or ignore. With its unique ability to amplify other media channels while delivering unparalleled recall rates, Out-of-Home isn’t just an option for your media plan—it’s the foundation that makes everything else work harder.
Unblockable Visibility
In an age of ad blockers and content skipping, OOH commands attention that cannot be turned off, delivering your message with unavoidable impact.
Cost-Effective Reach
With one of the lowest CPMs of any major media channel, OOH delivers exceptional value, often at less than $5 per thousand impressions—roughly a quarter of television’s cost.
Amplification Effect
OOH magnifies your entire media ecosystem, boosting TV effectiveness by 35%, search by 40%, and online media by 17%, transforming your media investment into more than the sum of its parts
Superior Memory Impact
OOH consistently delivers some of the highest recall rates of all media channels, with an average recall of over 60%, making your brand the first that comes to mind when purchase decisions happen.
Precision Targeting
OOH harnesses location data and audience movement patterns to reach specific segments with remarkable accuracy, placing your message precisely where it matters most.
Real-World Results
Beyond awareness, OOH drives measurable consumer activity, creating significant lifts in foot traffic, website visits, and purchase behavior that translate directly to business growth.
Case Studies
Check out some of our recent projects
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
FAQ’s
What services does EMC provide?
We orchestrate complete OOH campaigns from concept to completion—strategic planning, audience identification, location analysis, media negotiation, contract management, production oversight, and seamless logistics. Every step of the way, we guide the process.
Do you own any media?
We own no media assets and represent none directly—a deliberate choice that preserves our objectivity. This media-agnostic position ensures every recommendation serves your campaign goals rather than our inventory interests. Your message appears exactly where it will perform best, not where we need to fill space.
Where do you work?
We plan campaigns across the entire United States and internationally. Wherever your audience journeys, we create the opportunity for connection—from urban centers to unexpected spaces where your competitors haven’t thought to appear.
Who do you work with?
We forge direct partnerships with visionary brands, serve as the specialized extension of forward-thinking agencies, and collaborate with associations seeking to elevate their event sponsorship experiences. Each relationship is custom-crafted to maximize the unique opportunities your position presents.
How does EMC work with agencies?
For three decades, we’ve served as the specialized OOH extension of agency partners. We seamlessly integrate with your existing processes, adding comprehensive out-of-home expertise without demanding additional internal resources. We adapt to your preference—operating invisibly behind your brand or joining you at the client table—always prioritizing your relationship and vision.
What is EMC’s approach to OOH Media planning?
We begin with people, not placements. Our audience-centric methodology first deeply understands who you need to reach and what response you seek to evoke. Only then do we identify the physical contexts where your message will create maximum resonance and response. The medium always serves the message, never the reverse.
Trade Show Marketing Trends for 2019
In 2019, we’ll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, memorable brand experiences.
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://emcoutdoor.com/wp-content/uploads/2019/01/header3-400x250.jpg)
Betsy McLarney Joins Geopath Board of Directors [Press Release]
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
Best of the Blog 2018
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade shows, experiential and digital campaigns. At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this 2018 Best of the Blog is a compilation of the year’s top-performing, most-read, most-shared posts.
5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. This is precisely how the out of home industry has managed to grow at a time when screens and digitization dominates every corner of our business and personal life. Data and technology will continue to drive the changes in OOH, just as it is with other media channels. As we look ahead, we see opportunities to increase efficiency and connectivity while decreasing irrelevant creative and wasted impressions.
Out of Home’s Shift from Knowledge to Skill-based Planning
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and strategies are shifting from knowledge-based to skills-based.
What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for your brand, rest assured that you can have your own SXSW.
