The Art of Being Seen
We transform physical spaces into powerful connections between brands and the people who matter most.
We don’t just place media—we orchestrate moments that capture attention and spark emotion in the real world. Our blend of data, insights, and over a quarter-century of expertise reveals the hidden rhythms of your audience’s daily journeys. We architect these opportunities, crafting your brand’s presence in the spaces where life happens—elevating the ordinary into the extraordinary, the everyday into the unforgettable. Beyond mere visibility, we create presence. Beyond just impressions, we foster connections.
That’s not just media placement—that’s the art of being seen
Traditional OOH Media
Our Traditional OOH mastery transforms everyday environments into powerful brand moments, placing your message precisely where it matters most.
Tradeshow Marketing
Our Tradeshow Marketing expertise elevates your presence beyond the expected, turning industry gatherings into stages where your brand becomes the centerpiece.
Experiential Activations
Through our Experiential innovations, we craft immersive encounters that don’t just communicate your message—they make it felt and remembered.
We Don’t Deliver Inventory—We Deliver Strategies
Our team provides unbiased, media-agnostic recommendations tailored to your specific goals. Whether you’re launching a large-scale national campaign or focused on local targeting, we ensure seamless delivery and measurable results. Working with EMC means a seamless transition from strategy to execution. Our three-decade legacy in OOH media planning ensures:
Our 3 Point Value Proposition
Efficiency
Your time is precious—we safeguard it. We absorb the complexities of multi-vendor coordination, contract negotiation, and scheduling challenges that typically drain your internal resources. Our streamlined workflow means you focus on your vision while we handle the countless moving parts of bringing it to life.
Economy
In a landscape of escalating costs, we find the hidden value. Our long-standing industry relationships and volume buying power unlock rates typically beyond reach, while our strategic approach eliminates wasteful spending. We stretch every dollar to work harder, finding the sweet spot where impact and investment meet.
Effectiveness
Results aren’t just promised—they’re engineered. We blend art with analytics, applying proven methodologies to ensure your message not only reaches but resonates with your audience. Our performance tracking reveals not just what worked, but why—building a foundation of insights that compounds with each campaign.
Media Buys
Years of Experience
Clients Served
From our Clients
We could talk about ourselves all day, but ultimately, our best advocates are our clients.
Mark
Insight Garden
We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.
Tiffany
CMI
I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!
Kevin
Publicis Health Media
EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s
Stephanie
True Media
EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.
Christy
Sprint
It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!
Connect. Captivate. Convert.
Driving Growth Through the Power of OOH
Unblockable Visibility
In an age of ad blockers and content skipping, OOH commands attention that cannot be turned off, delivering your message with unavoidable impact.
Cost-Effective Reach
With one of the lowest CPMs of any major media channel, OOH delivers exceptional value, often at less than $5 per thousand impressions—roughly a quarter of television’s cost.
Amplification Effect
OOH magnifies your entire media ecosystem, boosting TV effectiveness by 35%, search by 40%, and online media by 17%, transforming your media investment into more than the sum of its parts
Superior Memory Impact
OOH consistently delivers some of the highest recall rates of all media channels, with an average recall of over 60%, making your brand the first that comes to mind when purchase decisions happen.
Precision Targeting
OOH harnesses location data and audience movement patterns to reach specific segments with remarkable accuracy, placing your message precisely where it matters most.
Real-World Results
Beyond awareness, OOH drives measurable consumer activity, creating significant lifts in foot traffic, website visits, and purchase behavior that translate directly to business growth.
Case Studies
Check out some of our recent projects
FAQ’s
What services does EMC provide?
We orchestrate complete OOH campaigns from concept to completion—strategic planning, audience identification, location analysis, media negotiation, contract management, production oversight, and seamless logistics. Every step of the way, we guide the process.
Do you own any media?
We own no media assets and represent none directly—a deliberate choice that preserves our objectivity. This media-agnostic position ensures every recommendation serves your campaign goals rather than our inventory interests. Your message appears exactly where it will perform best, not where we need to fill space.
Where do you work?
We plan campaigns across the entire United States and internationally. Wherever your audience journeys, we create the opportunity for connection—from urban centers to unexpected spaces where your competitors haven’t thought to appear.
Who do you work with?
We forge direct partnerships with visionary brands, serve as the specialized extension of forward-thinking agencies, and collaborate with associations seeking to elevate their event sponsorship experiences. Each relationship is custom-crafted to maximize the unique opportunities your position presents.
How does EMC work with agencies?
For three decades, we’ve served as the specialized OOH extension of agency partners. We seamlessly integrate with your existing processes, adding comprehensive out-of-home expertise without demanding additional internal resources. We adapt to your preference—operating invisibly behind your brand or joining you at the client table—always prioritizing your relationship and vision.
What is EMC’s approach to OOH Media planning?
We begin with people, not placements. Our audience-centric methodology first deeply understands who you need to reach and what response you seek to evoke. Only then do we identify the physical contexts where your message will create maximum resonance and response. The medium always serves the message, never the reverse.
Securing the Future of Out-of-Home Advertising: A Call for Industry Unity
The success of Geopath is inextricably tied to the success of the OOH industry as a whole. Supporting Geopath means supporting standardization, trust, and growth—three pillars that are essential for OOH’s future.
Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies
Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry.
EMC Outdoor Welcomes Molly Botterman, Media Planner
EMC welcomes Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home.
EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships
EMC Outdoor welcomes Lauren Spinelli as new VP Client Partnerships.
Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media
Let’s take some time to talk about the big 2025 marketing trends in general and discuss what they mean for Out-of-Home.
Conference Marketing Trends for 2025
Conference marketing trends for 2025 will evolve to focus on creating immersive, wellness-oriented, and data-driven experiences utilizing AI. From sponsored wellness lounges offering activities like yoga and meditation to gamified recycling solutions powered by AI, these trends aim to enhance attendee engagement while promoting sponsor visibility.
