Experience Changes Everything

Break Through Noise with Real-World Brand Experiences That Matter

From spectators to participants: What Is Experiential Marketing?

Experiential marketing creates immersive, real-world experiences that personally engage audiences one-to-one in unique and memorable ways.

Unlike traditional advertising that delivers one-way messages, experiential marketing invites consumers to actively participate in your brand story.

Experiential brings your brand to life in physical spaces where your audience naturally gathers—whether at festivals, retail environments, concerts, sporting events, or urban centers—transforming ordinary moments into extraordinary brand experiences.

Examples Include;
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Pop-up experiences that surprise and delight in unexpected places

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Brand activations at high-traffic locations or events

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Mobile tours bringing your brand directly to consumers

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Interactive installations that encourage play and participation

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Sensory-rich environments that create emotional connections

When they FEEL IT, They REMEMBER IT: Why Experiential Marketing Matters

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Cuts Through Digital Fatigue

In today’s saturated digital landscape, consumers are overwhelmed. Experiential marketing breaks through this noise by creating authentic, in-person connections that feel refreshing and genuine.

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Creates Powerful Emotional Bonds

Research shows that 93% of participants develop stronger emotional bonds with brands through experiential marketing, and 74% form better opinions after participating in brand events.

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Drives Measurable Business Results

91% of consumers report being more inclined to purchase a brand’s product after participating in an experience, and 40% become more loyal. These personal connections transform casual consumers into passionate brand advocates.

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Amplifies Through Social Sharing

Experiential marketing doesn’t exist in isolation—it creates ripples across digital channels. 98% of consumers create digital or social content at brand experiences, essentially becoming brand ambassadors who extend your reach.

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Enhances Brand Perception

When consumers interact with your brand in meaningful ways, their perception changes. 87% of consumers change their perception of a brand after participating in a brand experience.

Bringing Your Brand To Life

Experiential marketing opens up a world of creative possibilities, from immersive pop-up experiences and interactive installations to guerrilla campaigns and virtual reality activations.

The tactics available are truly limited only by your imagination—whether you’re creating sensory brand journeys, hosting exclusive events, or designing unexpected moments that surprise and delight your audience.

Discover how we can become a trusted strategic partner and seamlessly extend your team

The Science Behind Experiential Impact

  • The Novelty Effect: Our brains are hardwired to remember new experiences because they make us feel good.
  • Multi-Sensory Engagement: Memories become significantly stronger when an experience engages multiple senses.
  • Shared Social Connections: Tap into the fundamental human need for shared experiences.
  • The Peak-End Rule: Well-crafted experiential marketing creates these defining peak moments that influence long-term brand perception.

Learn more about the power of experiences in influencing memory. Read More…

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From our Clients

We could talk about ourselves all day, but ultimately, our best advocates are our clients.

Real Connections, Real Results

In a consumer’s busy day, experiential marketing cuts through by creating genuine human moments that your audience carries with them.When you partner with EMC Outdoor, you transform fleeting attention into lasting memories, backed by real numbers that prove when people experience your brand, they don’t just remember it—they champion it.

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Experiential marketing creates memorable, real-world interactions that form stronger emotional connections than traditional advertising

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91% of consumers are more likely to purchase after participating in a brand experience, making experiential one of your most powerful conversion tools

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98% of participants create social content from brand experiences, extending your reach through organic sharing

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Multi-sensory experiences create stronger memories that influence future purchasing decisions

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Experiential complements digital marketing efforts, providing a perfect antidote to growing digital fatigue

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EMC brings 30+ years of expertise in creating, planning, and executing flawless experiential campaigns

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Our end-to-end approach handles everything from strategy to implementation, letting you focus on your core business

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Now is the perfect time to reconnect with consumers seeking meaningful in-person experiences after years of digital-only interactions