Experience Changes Everything

We transform physical spaces into powerful connections between brands and the people who matter most

Transforming fleeting impressions into emotional connections that endure long after the experience ends

From spectators to participants: What Is Experiential Marketing?

Experiential marketing creates immersive, real-world experiences that personally engage audiences one-to-one in unique and memorable ways.

Unlike traditional advertising that delivers one-way messages, experiential marketing invites consumers to actively participate in your brand story.

Experiential brings your brand to life in physical spaces where your audience naturally gathers—whether at festivals, retail environments, concerts, sporting events, or urban centers—transforming ordinary moments into extraordinary brand experiences.

Examples Include;

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Pop-up experiences that surprise and delight in unexpected places

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Brand activations at high-traffic locations or events

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Mobile tours bringing your brand directly to consumers

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Interactive installations that encourage play and participation

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Sensory-rich environments that create emotional connections

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When they FEEL IT, They REMEMBER IT: Why Experiential Marketing Matters

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Cuts Through Digital Fatigue

In today’s saturated digital landscape, consumers are overwhelmed. The average internet user sees thousands of ads every day. Experiential marketing breaks through this noise by creating authentic, in-person connections that feel refreshing and genuine.

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Creates Powerful Emotional Bonds

When consumers personally experience your brand, they form emotional memories that last. Research shows that 93% of participants develop stronger emotional bonds with brands through experiential marketing, and 74% form better opinions after participating in brand events.

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Drives Measurable Business Results

The impact goes beyond awareness—91% of consumers report being more inclined to purchase a brand’s product after participating in an experience, and 40% become more loyal. These personal connections transform casual consumers into passionate brand advocates.

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Amplifies Through Social Sharing

Experiential marketing doesn’t exist in isolation—it creates ripples across digital channels. Studies show that 98% of consumers create digital or social content at brand experiences, essentially becoming brand ambassadors who extend your reach organically.

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Enhances Brand Perception

When consumers interact with your brand in meaningful ways, their perception changes. Research indicates that 87% of consumers change their perception of a brand after participating in a brand experience, helping you stand out in competitive markets.

Discover how we can become a trusted strategic partner and seamlessly extend your team

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The Novelty Effect

Our brains are hardwired to remember new experiences because they make us feel good. The brain’s “novelty center” responds strongly to unique stimuli, creating vivid, long-lasting memories that standard advertising cannot match.

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Multi-Sensory Engagement

Memories become significantly stronger when an experience engages multiple senses—sight, sound, smell, taste, and touch. Research shows that 83% of people confirm that happy moments are recalled through sensory triggers, particularly smell.

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Shared Social Connections

Human beings are social creatures who build connections through shared experiences. Experiential marketing taps into this fundamental human need, creating moments that bring people together and generate valuable “social currency” in both the physical and digital worlds.

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The Peak-End Rule

According to Nobel laureate psychologist Daniel Kahneman, people primarily remember the highlights and ending of an experience when making future decisions. Well-crafted experiential marketing creates these defining peak moments that influence long-term brand perception.

Crafting the unforgettable: The Science Behind Experiential Impact

Experience is Everything

Benefits of Partnership with EMC

Strategic Expertise

With over 30 years of experience, EMC Outdoor brings unmatched audience targeting, location selection, and experiential design knowledge. We understand what makes experiences memorable and how to align them with your business objectives.

Creative Excellence

Our team transforms concepts into captivating real-world experiences. From initial brainstorming to production design, we craft unique activations that surprise, delight, and engage your target audience.

End-to-End Execution

We handle every detail, from securing permits and coordinating vendors to managing staff training and on-site logistics. Our comprehensive approach ensures seamless execution while you focus on your core business.

Data-Driven Results

We establish clear KPIs at the outset and implement sophisticated tracking methods to measure engagement, brand awareness, lead generation, and ROI. Our analysis provides actionable insights to optimize future campaigns.

Our Approach

We begin by deeply understanding your brand, audience, and business goals. Our comprehensive audience analysis examines demographic, psychographic, behavioral, geographic, temporal, and data integration factors to inform a tailored experiential strategy.

Creative Development

Our experienced team develops innovative concepts that bring your brand story to life. We focus on creating memorable, shareable moments that resonate with your specific audience and deliver on your marketing objectives.

Seamless Execution

We manage every logistical detail from venue selection and permit acquisition to production design and staffing. Our meticulous planning ensures flawless implementation, following our proven timeline.

From our Clients

We could talk about ourselves all day, but ultimately, our best advocates are our clients.

Mark

Insight Garden

We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.

Tiffany

CMI

I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!

Kevin

Publicis Health Media

EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s

Stephanie

True Media

EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.

Christy

Sprint

It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!

Where your Brand meets their Life: Types Of Experiential Activations

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Immersive Brand Spaces

Create temporary or permanent environments that showcase your brand’s unique personality through thoughtfully designed, multi-sensory experiences in strategic locations. These immersive spaces transform ordinary venues into memorable brand worlds that generate urgency, create FOMO, and forge lasting emotional connections that extend beyond physical activation.

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Mobile Tours

Take your brand directly to your audience with customized vehicles or traveling exhibits that can reach multiple markets efficiently. Mobile experiences enable brands to connect with diverse communities across geographic boundaries while maintaining consistent quality and messaging throughout the journey.

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Sampling Programs

Let consumers try your product firsthand with memorable, personalized interactions beyond traditional sampling. These tailored experiences transform simple product trials into meaningful brand moments by contextualizing the sampling within a broader narrative or lifestyle scenario.

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Retail Takeovers

Transform existing retail spaces into brand-centric environments that reinvent the shopping experience through unexpected store design, interactive product displays, and exclusive in-store events. These collaborative retail partnerships allow brands to reach established customer bases while introducing innovative merchandising concepts that can influence future permanent retail strategies.

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Event Sponsorships

Elevate your presence at existing events with branded experiences that stand out from traditional sponsorship approaches. By creating distinctive activations within established events, brands can leverage existing audiences while differentiating themselves through unique interactions that attendees will associate specifically with your company.

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Interactive Technologies

Incorporate AR, VR, projection mapping, and other technologies to create cutting-edge experiences that capture attention and demonstrate innovation. These technological integrations enable brands to offer impossible-in-real-life scenarios, gamified interactions, and personalized digital journeys that can be easily shared across social platforms.

Real Connections, Real Results

In a consumer’s busy day, experiential marketing cuts through by creating genuine human moments that your audience carries with them.When you partner with EMC Outdoor, you transform fleeting attention into lasting memories, backed by real numbers that prove when people experience your brand, they don’t just remember it—they champion it.

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Experiential marketing creates memorable, real-world interactions that form stronger emotional connections than traditional advertising

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91% of consumers are more likely to purchase after participating in a brand experience, making experiential one of your most powerful conversion tools

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98% of participants create social content from brand experiences, extending your reach through organic sharing

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Multi-sensory experiences create stronger memories that influence future purchasing decisions

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Experiential complements digital marketing efforts, providing a perfect antidote to growing digital fatigue

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EMC brings 30+ years of expertise in creating, planning, and executing flawless experiential campaigns

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Our end-to-end approach handles everything from strategy to implementation, letting you focus on your core business

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Now is the perfect time to reconnect with consumers seeking meaningful in-person experiences after years of digital-only interactions