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Specialist Agencies for Mid-Market Brands: Don’t Get Lost In The Merger Shuffle

Specialist Agencies for Mid-Market Brands: Don’t Get Lost In The Merger Shuffle

by Christie Massey | Jul 17, 2025 | Agency Life, Blog, Featured, News, OOH Media

The advertising industry just consolidated into fewer hands than ever before, and if you’re a mid-market brand, you’re about to find out exactly what that means for your business, and why Specialist Agencies for Mid-Market Brands might be the solution. If...
Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies

Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies

by Dana Johnston | Mar 5, 2025 | Associations, Featured, News, Trade Show Marketing

Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. Over 127 million football fans and...
EMC Outdoor Welcomes Molly Botterman, Media Planner

EMC Outdoor Welcomes Molly Botterman, Media Planner

by Matthew Noll | Feb 24, 2025 | Agency Life, Featured, News

EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels.  She brings strong skills across media strategy and planning,...
EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

EMC Outdoor Welcomes Lauren Spinelli, VP Client Partnerships

by Matthew Noll | Feb 11, 2025 | Featured, News, Trade Show Marketing

EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s...
7 Reasons Why Advertisers Don’t Use Out-Of-Home Media

7 Reasons Why Advertisers Don’t Use Out-Of-Home Media

by Matthew Noll | Oct 2, 2024 | Featured, News, OOH Media

There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the...
EMC Outdoor Welcomes Marianne Schulmeister as VP of Client Partnerships

EMC Outdoor Welcomes Marianne Schulmeister as VP of Client Partnerships

by Jonathan Megahey | Sep 27, 2024 | Agency Life, Featured, News

EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career...
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