by Betsy McLarney | Jan 10, 2017 | Featured, OOH Media
Future Trends in OOH should focus on improving the audience experience. Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio...
by Betsy McLarney | Dec 7, 2016 | Agency Life, Featured, News, OOH Media
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. People often ask: “What does the...
by Matthew Noll | Oct 12, 2016 | Agency Life, Featured
If you follow our blog you’ll know that we’re lucky enough to have a fairly large number of musicians working at our agency, and that has led to a strong undercurrent of musical thinking that runs through the company. The other day it occurred to me that there’s one...
by Jennifer Stuart | Sep 15, 2016 | Experiential Marketing, Featured
We know, we know, we too are still hoping for that summer in the fall weather, the kids just got back to school, and yet we’re already talking holiday. Wait. What? Holiday decorations at your local market? No! That can’t be right? Too soon you say? Well, we feel...
by Rob Smithwick | Jun 22, 2016 | Featured, News, OOH Media
If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards. Once thought of as the last form of “mass media”, keep in...
