by Dana Johnston | Dec 4, 2024 | Associations, Featured, Trade Show Marketing
This year, the EMC Outdoor team traveled to nearly a dozen convention markets to support our association, non-profit event organizer, and corporate exhibitor partners with out-of-home (OOH) sponsorships. From the East Coast, to Chicago, up to a mile high in Denver,...
by Christie Massey | Nov 25, 2024 | Featured, OOH Media
It’s that time of year again, as marketers are putting the final touches on their media plans for next year and looking to wrap up their Out-of-Home media budget optimization. As Out-of-Home specialists, we know all too well that OOH is often left until the end of...
by Matthew Noll | Oct 2, 2024 | Featured, News, OOH Media
There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the...
by Jonathan Megahey | Sep 27, 2024 | Agency Life, Featured, News
EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career...
by Jonathan Megahey | Aug 28, 2024 | Featured, OOH Media
In the ever-evolving advertising world, understanding the power of different media channels is crucial for crafting effective campaigns. Out of Home (OOH) advertising, encompassing everything from billboards to transit ads, continues to prove its worth as a dynamic...
by Dana Johnston | Jul 23, 2024 | Associations, Featured, Trade Show Marketing
In today’s dynamic marketing landscape, event organizers constantly seek innovative strategies to enhance attendee experiences, increase sponsor satisfaction, and maximize non-dues revenue for associations. One frequently overlooked avenue is integrating...
