![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://emcoutdoor.com/wp-content/uploads/2019/01/header3.jpg)
by Luke Woods | Jan 10, 2019 | Featured, News
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. Joined by Keith Thompson, EVP Signal...
by Luke Woods | Jan 3, 2019 | Featured, News
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us...
by Betsy McLarney | Dec 21, 2018 | Featured, OOH Media
The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing...
by Christie Massey | Dec 11, 2018 | Featured, OOH Media
The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are...
by Jerry Buckley | Dec 5, 2018 | Experiential Marketing, Featured
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon Austin, TX, in March. South by Southwest seems to allow for any brand’s hip-ness wish list aspirations to be fulfilled, and fuels...
by Song Heo | Nov 29, 2018 | Featured, Trade Show Marketing
Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some...
