by Christie Massey | Oct 24, 2019 | Featured, OOH Media
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. Planners now have access to complex and distinct audience...
![The History of Billboards [Infographic]](https://emcoutdoor.com/wp-content/uploads/2019/10/header_WIP1-2.jpg)
by Luke Woods | Oct 22, 2019 | Featured, OOH Media
One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital...
by Song Heo | Oct 10, 2019 | Featured, OOH Media
Trade show marketing is a valuable strategy for helping brands and advertisers attain key business goals and metrics. It presents an opportunity to deliver campaigns that will increase brand awareness and visibility, generate sales and leads, showcase new products and...
by Keith Hernandez | Sep 26, 2019 | Featured, OOH Media
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages....
by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured
Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. A relative few...
by John Foster | Sep 4, 2019 | Experiential Marketing, Featured
Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a...
