As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. With new technologies and a wealth of data, marketers were afforded new capabilities that offered more efficiency, better audience engagement and crucial measurement.
This Best of the Blog 2019 is a compilation of last year’s top-performing, most-read, most-shared articles on the EMC Outdoor blog. It’s an opportunity to take one last look at some of the year’s major milestones and themes from across out-of-home, experiential, tradeshows and digital marketing.
We discussed engagement with a focus on advertising that draws consumers in and integrating experiential and social to create a new tactic…
We offered insights on ways to optimize your out-of-home campaign and use data to make critical planning decisions…
We explored ways brands can connect with highly targeted audiences by reaching them in their environment…
We shared our points-of-view on changes in marketing and advertising, and asked some of our expert colleagues to give us theirs…
Finally, we had some fun seeing how out-of-home stacked up against one of its media rivals…
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