by Matthew Noll | May 23, 2017 | Agency Life, Digital, Featured, OOH Media
There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very...
by Matthew Noll | Apr 10, 2017 | Digital, Featured, OOH Media
On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and...
by Song Heo | Mar 24, 2017 | Digital, Featured, OOH Media
With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached...
by Jerry Buckley | Feb 1, 2017 | Digital, Featured, OOH Media
What do you always take with you? Walk out your door and venture into the World: what media are you carrying with you? In the form of traditional media, certainly not your TV – way too bulky and heavy, too ridiculous to even consider. Have a radio with you? Quite...
by Matthew Noll | Jan 17, 2017 | Digital, Featured, OOH Media
Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this...
by Matthew Noll | Jun 1, 2016 | Digital, Featured, News, OOH Media
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars on the effectiveness of out of home has...
