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Flower Wall Creates a Living OOH Social Space Inside PSTM

Flower Wall Creates a Living OOH Social Space Inside PSTM

by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show

EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
Amgen: BiTE “Engages” Attendees at ASCO 2019

Amgen: BiTE “Engages” Attendees at ASCO 2019

by Luke Woods | Jun 14, 2019 | Event Marketing, Experiential Marketing, Featured, Trade Show

Trade shows offer valuable opportunity for pharmaceutical brands to reach targeted audiences in specific ways, and often that means thinking beyond the booth. While exhibit booths and distributed collateral ensure share-of-voice beside competitors, it’s also...
Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

by Luke Woods | Jul 5, 2018 | Daily Updates, Exhibit Booth, Featured, Trade Show

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. Webtoons are a type of digital comic that are growing in popularity due to their...
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