Peapod: Taking interactive out of home video on tour

by Matthew Noll | Oct 17, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour.  The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City,...

Neuro Energy Drink: Takes over the streets with out of home media

by Matthew Noll | Sep 20, 2013 | Daily Updates, Featured, Non-traditional Media, Traditional Media, Transit Shelters, Wrapped Vehicles

One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment.  This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands...

Weetabix cereal makes a big splash with a 61% sales increase!

by Matthew Noll | Jul 25, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

When Weetabix wanted to increase their brand awareness in key markets throughout the Maritime Provinces and their North American headquarters in Coburg, Ontario, they implemented a strategic media plan with a strong out of home component to complement local radio and...

Fruition Partners: Reaching event attendees with outdoor advertising

by Matthew Noll | Jun 6, 2013 | Billboard Advertising, Event Marketing, Featured, Non-traditional Media, Wrapped Vehicles

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple...

Michelob Ultra: Reaching golf fans with digital out of home

by Matthew Noll | Mar 1, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Wrapped Vehicles

One of the great things about the continuing integration of digital technology into out of home advertisng is the flexibility it provides. We just wrapped up this campaign for Michelob Ultra, designed to reach golf fans attending the AT&T Pebble Beach Pro Am.  A...

ComEd: Helping the community say “Thanks”

by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles

To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a...