Back to school for reading, writing, and mobile advertising

by Matthew Noll | Sep 9, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media

It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop...

Keynote location at the Democratic National Convention!

by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media

Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well.   Mobile projection was a good fit because it’s cutting...

Gentlemen—Start your mobile advertising vehicles!

by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media

And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...

Bud Light Lime makes a big splash in Southern California!

by Matthew Noll | Jul 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media

Want to reach that “really hot & thirsty” demographic? Head for the beach with some giant branded sails! Bud Light Lime has been using this spectacular new media to make waves in Southern Californiathis summer. The sails have been creating buzz for...

Scott Scooter Tour spreads wisdom (and paper towels) across the country

by Matthew Noll | May 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising

The Scott Scooter “Dichomania” Tour is making it’s way across the country this summer as part of Scott’s efforts to reach out to the Hispanic community by compiling the world’s first “Dichonario”. In case you were wondering...

It’s outdoor advertising off the top rope! (folding chair not included)

by Matthew Noll | Apr 14, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media

We always say that Mobile Projections are larger than life, but in this case, not by much . . . At 15 Stories High, this illumination is probably only marginally bigger than it’s subject—WWE’s Paul “Big Show” Wight—but it does make a big...