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Using out of home to help find a cure.

Using out of home to help find a cure.

by Matthew Noll | Oct 12, 2009 | Daily Updates, Event Marketing, Featured, Segway Advertising

For the 2009 “Making Strides Against Breast Cancer of Philadelphia” walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art...
Mercy Healthcare takes its message to the people.

Mercy Healthcare takes its message to the people.

by Matthew Noll | Oct 6, 2009 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Street Teams

At a time when healthcare is dominating the news, and many people are feeling concerned and apprehensive, Mercy Hospital wanted to extend a helping hand to the people of Sacramento to assist them in navigating the confusing process of Open Enrollment.   They turned...
Hansen’s Natural Soda loves San Francisco (and outdoor advertising)

Hansen’s Natural Soda loves San Francisco (and outdoor advertising)

by Matthew Noll | Sep 3, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles

When Hansen’s Natural Soda wanted to promote their “Hansen’s Loves San Francisco” Online Photo Contest, while also exposing Bay Area residents to their brand, they turned to EMC for some fun and exciting guerrilla out of home to make a big...
Boost Mobile eats up Chicago!

Boost Mobile eats up Chicago!

by Matthew Noll | Aug 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media

One great way to reach audiences at large events is with mobile out of home media – and that’s just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis.   The first event was the famous...

It’s time to give your media mix a tune-up!

by Matthew Noll | Aug 10, 2009 | Billboard Advertising, Daily Updates, Featured, Gas Station Advertising, Lifestyle media, Truckside Advertising

When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive out of home campaign that would reach their audience at multiple touch points in their day. Carefully...

Reaching your target audience with outdoor advertising (the summer vacation edition)

by Matthew Noll | Jul 16, 2009 | Daily Updates, Featured, Traditional Media, Transit Shelters

Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of...
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