With real estate it’s all about scooters, scooters, scooters! (and text messaging)

by Matthew Noll | Sep 17, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising

In case you hadn’t noticed the real estate market took a bit of a downturn recently. Well, when times are tough it’s the companies that are willing to look for new solutions to old problems that will weather the storm. That’s just what John Laing...

Back to school for reading, writing, and mobile advertising

by Matthew Noll | Sep 9, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media

It’s that time of year again, and students are heading back to school. Fresh-faced, bright-eyed and full of enthusiasm, they’re ready to dig into those textbooks, start those research papers, and pay rapt attention to a 2 hour lecture on the Loop...

Keynote location at the Democratic National Convention!

by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media

Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well.   Mobile projection was a good fit because it’s cutting...

Digital billboards take over Atlanta!

by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media

When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...

Gentlemen—Start your mobile advertising vehicles!

by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media

And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...

Bud Light Lime makes a big splash in Southern California!

by Matthew Noll | Jul 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media

Want to reach that “really hot & thirsty” demographic? Head for the beach with some giant branded sails! Bud Light Lime has been using this spectacular new media to make waves in Southern Californiathis summer. The sails have been creating buzz for...