Using billboard advertising to Tweet about Greek yogurt.

by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media

At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...

Costa Rica uses OOH and cold weather to promote tourism.

by Matthew Noll | Dec 29, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media

When the Costa Rica Tourism Board wanted to reach a number of key US markets with some spectacular out of home spaces, they turned to EMC for our in-depth National market knowledge and management of all the campaign details. From market / media research, to proposals,...

Last minute holiday shopping – at the airport!

by Matthew Noll | Dec 22, 2010 | Airport Advertising, Daily Updates, Featured, Traditional Media

With the holiday travel rush underway, publisher Vintage Books has tapped EMC for a strategy to put the immensely popular Stieg Larsson “Girl” series in front of last minute gift shoppers. Stuck in the airport, on the way to visit the family for the...

A pre-holiday promotion as BUNN turns our segways into coffee brewers!

by Matthew Noll | Dec 2, 2010 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Street Teams

When BUNN was looking for an exciting way to launch their new “Phase Brew” coffee brewers they turned to EMC for some non-traditional out of home that was much more than just your typical branding. Our team was deployed for a month to key BUNN target...

Bud Light Lime brings a new flavor of out of home to San Diego.

by Matthew Noll | Nov 11, 2010 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Segway Advertising, Street Teams

When Bud Light Lime was looking for a unique interactive way to reach audiences in San Diego they turned to EMC for a multi-media street team activation that could connect with consumers at multiple points. The Team includes Scooters that can ride around the area and...

Best Buy uses gas station ads for pinpoint targeting.

by Matthew Noll | Oct 5, 2010 | Daily Updates, Featured, Lifestyle media

Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic.   Want to target by zip code? – No problem! Need to target...