2015: The Year Out-of-Home and Mobile Get Hitched

by Matthew Noll | Feb 4, 2015 | Featured, News, OOH Media

“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives 2014’) As we move into 2015,...

Digital Out-of-Home Media Has Come Of Age

by Matthew Noll | Jul 28, 2014 | Digital, Featured, News, OOH Media

When British Airways took home the Cannes Lion this year for their amazing “Look Up” (link) campaign it was a wake-up call for anyone who hadn’t noticed:  Digital out of home has arrived. It is a fully established media with the potential to be a creative tour...

Jennifer Stuart named Director of Events

by Matthew Noll | Jul 16, 2014 | Experiential Marketing, News

Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Based out...

Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.

by Matthew Noll | Jun 12, 2014 | Digital, Featured, OOH Media

Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function as a direct conduit to mobile online...