by Matthew Noll | May 23, 2017 | Agency Life, Digital, Featured, OOH Media
There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very...
by Matthew Noll | Apr 10, 2017 | Digital, Featured, OOH Media
On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television advertisement in the U.S. (they paid between $4.00 and $9.00, reports vary), and...
by Matthew Noll | Jan 17, 2017 | Digital, Featured, OOH Media
Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this...
by Matthew Noll | Oct 12, 2016 | Agency Life, Featured
If you follow our blog you’ll know that we’re lucky enough to have a fairly large number of musicians working at our agency, and that has led to a strong undercurrent of musical thinking that runs through the company. The other day it occurred to me that there’s one...
by Matthew Noll | Jun 1, 2016 | Digital, Featured, News, OOH Media
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars on the effectiveness of out of home has...
