by Matthew Noll | May 23, 2018 | Digital, Featured
A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we...
by Matthew Noll | Feb 26, 2018 | Featured, News, OOH Media
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that...
by Matthew Noll | Feb 6, 2018 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an...
by Matthew Noll | Dec 1, 2017 | Digital, Featured, News, OOH Media
We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats...
by Matthew Noll | Nov 17, 2017 | Daily Updates, Guerrilla Marketing
It’s easy to look away when you see a homeless person on the street, but it is more difficult to avert your eyes when faced with an image that’s 5 stories tall. EMC Events partnered with The Thomas Collective, the Seattle Union Gospel Mission and...