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Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

by Matthew Noll | Feb 26, 2018 | Featured, News, OOH Media

  The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that...
North Lake Tahoe: Bringing the Lake to Los Angeles

North Lake Tahoe: Bringing the Lake to Los Angeles

by Matthew Noll | Feb 6, 2018 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams, Wrapped Vehicles

Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an...
How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

by Matthew Noll | Dec 1, 2017 | Digital, Featured, News, OOH Media

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats...
Seattle Union Gospel Mission: OOH Raises Awareness for Homelessness

Seattle Union Gospel Mission: OOH Raises Awareness for Homelessness

by Matthew Noll | Nov 17, 2017 | Daily Updates, Guerrilla Marketing

It’s easy to look away when you see a homeless person on the street, but it is more difficult to avert your eyes when faced with an image that’s 5 stories tall. EMC Events partnered with The Thomas Collective, the Seattle Union Gospel Mission and...
From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

by Matthew Noll | Nov 3, 2017 | Agency Life, Digital, Featured, OOH Media

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning....
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