by Matthew Noll | May 23, 2018 | Digital, Featured
A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we...
by Matthew Noll | Feb 26, 2018 | Featured, News, OOH Media
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that...
![How are Mobile Advertising and Out of Home Media Aligned? [Infographic]](https://emcoutdoor.com/wp-content/uploads/2017/12/mobile-ooh-info.jpg)
by Matthew Noll | Dec 1, 2017 | Digital, Featured, News, OOH Media
We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats...
by Matthew Noll | Nov 3, 2017 | Agency Life, Digital, Featured, OOH Media
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning....
by Matthew Noll | Aug 25, 2017 | Agency Life, Digital, Featured, News, OOH Media
In the C.S. Lewis classic “The Lion, The Witch and the Wardrobe” young Lucy Pevensie steps through a magical wardrobe into a fantastic world of talking animals, ice queens and “deep magic”. The wardrobe is her gateway between the physical and magical world. Like...
