Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

by Matthew Noll | Feb 26, 2018 | Featured, News, OOH Media

  The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational change that...

How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

by Matthew Noll | Dec 1, 2017 | Digital, Featured, News, OOH Media

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats...

From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

by Matthew Noll | Nov 3, 2017 | Agency Life, Digital, Featured, OOH Media

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning....

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

by Matthew Noll | Aug 25, 2017 | Agency Life, Digital, Featured, News, OOH Media

In the C.S. Lewis classic “The Lion, The Witch and the Wardrobe” young Lucy Pevensie steps through a magical wardrobe into a fantastic world of talking animals, ice queens and “deep magic”. The wardrobe is her gateway between the physical and magical world. Like...

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

by Matthew Noll | May 23, 2017 | Agency Life, Digital, Featured, OOH Media

There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very...