by Matthew Noll | Jan 22, 2021 | Billboard Advertising, Fitness Club Media
This is another post in our series of legacy campaigns looking back at some of the notable milestone campaigns over our 30 year history in Out of Home media. Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender...
by Matthew Noll | Jan 12, 2021 | Daily Updates
This year EMC Outdoor is turning 30! To celebrate that milestone, we will be sharing some of the major campaigns that we’ve worked on over the years that helped build our agency. Campaigns that brought new advertisers to Out of Home, helped build brands, created...
by Matthew Noll | Jan 12, 2021 | Featured
It’s no secret that the Out of Home industry took a big hit in 2020. As lockdowns went into effect in March and April consumer traffic outside the home dried up almost overnight. Events were cancelled, trade shows went virtual and brands made major cuts to their...
by Matthew Noll | Nov 4, 2020 | Featured
At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving – travel patterns, spending, media consumption and...
by Matthew Noll | Oct 8, 2020 | Featured
Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel in the tank, and now we are at an inflection...
