by Matthew Noll | Aug 28, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well. Â Mobile projection was a good fit because it’s cutting...
by Matthew Noll | Aug 1, 2008 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media
When the super-high-tech internet security company Trend Micro, wanted to announce their new personal internet security product to the Atlanta audience their agency Philip Johnson Associates turned to the low-tech power of out of home advertising to dominate the...
by Matthew Noll | Jul 18, 2008 | Daily Updates, Event Marketing, Featured, Mobile Billboards, Mobile Projection, Non-traditional Media
And then park them directly in front of 160,000 screaming NASCAR fans! (just don’t try trading paint with Dale Earnhardt, Jr. anytime soon) To help promote their new NASCAR sponsorship Nationwide Insurance wanted to be in the pole position at Speed Street...
by Matthew Noll | Jul 7, 2008 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media
Want to reach that “really hot & thirsty†demographic? Head for the beach with some giant branded sails! Bud Light Lime has been using this spectacular new media to make waves in Southern Californiathis summer. The sails have been creating buzz for...
by Matthew Noll | May 27, 2008 | Daily Updates, Featured, Gas Station Advertising, Lifestyle media
Talk about reaching your target demographic, it doesn’t get any better than this . . . (hint: read the ad then look at the car) Â Maybe if the out of home ad printed out a claims form – filled out in triplicate, filed the police report, and dispensed some...
