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Bud Light Lime brings a new flavor of out of home to San Diego.

Bud Light Lime brings a new flavor of out of home to San Diego.

by Matthew Noll | Nov 11, 2010 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Segway Advertising, Street Teams

When Bud Light Lime was looking for a unique interactive way to reach audiences in San Diego they turned to EMC for a multi-media street team activation that could connect with consumers at multiple points. The Team includes Scooters that can ride around the area and...
Best Buy uses gas station ads for pinpoint targeting.

Best Buy uses gas station ads for pinpoint targeting.

by Matthew Noll | Oct 5, 2010 | Daily Updates, Featured, Lifestyle media

Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic.   Want to target by zip code? – No problem! Need to target...

St Jude uses mobile media to reach event attendees.

by Matthew Noll | Sep 28, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising, Wrapped Vehicles

To make sure their message was front and center at the 2010 TCT meeting in Washington DC, St Jude Medical once again turned to EMC Outdoor for a mobile out of home advertising campaign that would capture the attention of event attendees.   Major events like trade...

Subway still has a strong appetite for out of home!

by Matthew Noll | Sep 8, 2010 | Billboard Advertising, Daily Updates, Featured, Traditional Media, Truckside Advertising

What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as...
Bud Light Lime goes back to the beach!

Bud Light Lime goes back to the beach!

by Matthew Noll | Aug 20, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing

For the third year in a row Bud Light Lime is taking over the waters off San Diego and Los Angeles with these out of home, branded sails.   The boats have been spending their weekends sailing past popular beaches, targeting a hot and thirsty audience that is ready...
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