by Matthew Noll | Mar 27, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Non-traditional Media, Segway Advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable...
by Matthew Noll | Feb 28, 2012 | Billboard Advertising, Daily Updates, Featured
In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas. Â And when...
by Matthew Noll | Jan 23, 2012 | Billboard Advertising, Daily Updates, Featured, Traditional Media
Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging. So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH...
by Matthew Noll | Jan 16, 2012 | Billboard Advertising, Commuter Rail & Subway, Daily Updates, Featured, Traditional Media, Truckside Advertising
There’s an old saying in outdoor advertising that “seven words is one too many”. It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign. The best out of home...
by Matthew Noll | Jan 2, 2012 | Airport Advertising, Daily Updates, Featured, Traditional Media
When Riverbed Technology wanted to reach business decision makers in key markets across the US and overseas, they and their agency turned to EMC Outdoor for a way to target these hard to reach individuals. The solution was a program of spectacular and dominating...
