by Matthew Noll | Jun 12, 2014 | Digital, Featured, OOH Media
Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function as a direct conduit to mobile online...
by Matthew Noll | Jun 4, 2014 | Billboard Advertising, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Lifestyle media
Sometimes clients need to do things like target 20+ markets using out of home media with just over three weeks to plan and execute the whole program. No problem…we’re always here to help. When peer-to-peer rideshare company Lyft and their agency needed to...
by Matthew Noll | May 19, 2014 | Daily Updates, Event Marketing, Guerrilla Marketing, Mobile Billboards
When restaurant chain Corner Bakery wanted to increase awareness across the Los Angeles market while driving traffic away from their competition, they turned to EMC Outdoor for a campaign of mobile billboard advertising that would provide high visibility, as well as...
by Matthew Noll | Mar 28, 2014 | Billboard Advertising, Commuter Rail & Subway, Featured
When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.  By placing the campaign in winter,...
by Matthew Noll | Feb 24, 2014 | Daily Updates, Featured, Traditional Media, Transit Shelters
One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really...
