by Matthew Noll | Feb 26, 2026 | Featured, News, OOH Media
What the trade press won’t tell you—and what every serious media planner needs to know. Somewhere between the breathless headlines about programmatic revolution and the viral 3D billboard that appeared on every marketing blog in 2025, Out-of-Home advertising quietly...
by Matthew Noll | Aug 12, 2025 | Featured, OOH Media
Exploring OOH Advertising Effectiveness, its Attention Advantage and Influence on Recall, Consideration, and Purchase Intent. In today’s hyper-connected world, attention has become the most precious commodity for marketing. With consumers juggling an avalanche...
by Matthew Noll | Apr 8, 2025 | Featured, OOH Media
We all know the phrase “comparing apples and oranges”; typically, it’s an innocuous enough mistake. However, when it comes to media planning, marketers should focus on the strength of Out-of-Home media, and not on how it doesn’t conform to other media channels....
by Matthew Noll | Feb 24, 2025 | Agency Life, Featured, News
EMC Outdoor is pleased to announce the addition of Media Planner, Molly Botterman. Molly comes to EMC with extensive agency experience planning and buying Out-of-Home as well as other media channels. She brings strong skills across media strategy and planning,...
by Matthew Noll | Feb 11, 2025 | Featured, News, Trade Show Marketing
EMC Outdoor is thrilled to announce the addition of Lauren Spinelli as Vice President of Client Partnerships. Laurens history with OOH, Event and Trade Show marketing will support EMC’s continued growth and bring valuable experience to the agency’s...
