by Betsy McLarney | Jan 10, 2017 | Featured, OOH Media
Future Trends in OOH should focus on improving the audience experience. Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio...
by Betsy McLarney | Dec 7, 2016 | Agency Life, Featured, News, OOH Media
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. People often ask: “What does the...
by Betsy McLarney | Nov 10, 2015 | Featured, OOH Media
2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is equal parts analytic...
by Betsy McLarney | May 11, 2015 | Agency Life, Featured
I came to the out of home industry from a background in finance, drawn to it for the amazing and efficient ways the media could drive small business growth. It was the late 90s and the tobacco industry had just bowed out of advertising on billboards and new...
by Betsy McLarney | Mar 5, 2015 | Featured, News, OOH Media
The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings. A collaborative effort between outdoor advertising suppliers and leading research and software companies,...
