Your Vision, Our Expertise, Extraordinary Results

We transform outdoor spaces into powerful brand connections

Through strategic location-based marketing that reaches your audience where they live, work, and play

Our integrated approach combines data-driven insights with personalized service to create OOH campaigns that don’t just capture attention—they drive meaningful engagement with the people who matter most to your business.

The EMC Approach: Out-of-Home Media That Moves Markets

We simplify your media planning and buying by providing unbiased, media-agnostic recommendations, combined with data and market knowledge.

We bring value to every campaign we plan and execute for our clients

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Location-Based Marketing

For over three decades, EMC has specialized in helping brands harness the unique power of Out of Home media. We’re not just buyers of advertising space—we’re strategic partners who understand the complex ecosystem of location-based marketing.

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Custom Solutions

What sets us apart is our media-agnostic approach. We don’t believe in forcing your campaign into predetermined formats or channels. Instead, we evaluate every available option to create custom solutions that align precisely with your audience, objectives, and budget.

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Expert Team

Our team brings together expertise from traditional OOH, trade show marketing, experiential activations, and data analytics to deliver integrated campaigns that maximize impact at every touchpoint. This multidisciplinary perspective allows us to see opportunities others miss and craft solutions that truly stand out in today’s competitive landscape.

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Connect. Captivate. Convert.

In a world of skippable ads and dwindling attention spans, Out-of-Home media cuts through the noise to reach audiences where they live their lives.

Beyond mere visibility, OOH transforms everyday environments into powerful brand moments that consumers can’t skip, block, or ignore. With its unique ability to amplify other media channels while delivering unparalleled recall rates, Out-of-Home isn’t just an option for your media plan—it’s the foundation that makes everything else work harder.

Integrated OOH Media Planning & Buying

We orchestrate comprehensive Out of Home campaigns that seamlessly blend traditional and innovative formats. From iconic billboards to dynamic digital displays, transit advertising to street-level engagements, we leverage the full spectrum of OOH media to create cohesive brand experiences.

Our planning process begins with a conversation, not an algorithm. We bring you to the table, listen to your goals, and develop strategies that align with your unique needs. Then, we apply our extensive market knowledge and buying power to secure optimal placements that deliver maximum value.

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Trade Show & Event Marketing

Trade shows and industry events represent golden opportunities to engage with highly targeted, professional audiences. We specialize in creating OOH strategies that extend your presence beyond the booth, ensuring your brand makes an impression before, during, and after the event.

Our approach encompasses everything from airport advertising that welcomes attendees to the host city, to strategic placements around convention centers, to sponsored experiences that generate buzz and drive foot traffic to your exhibit.

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Experiential Activations

When audiences can touch, feel, and participate in your brand story, they form deeper, more lasting connections. Our experiential marketing services bring your brand to life through immersive, shareable moments that create one-to-one engagement and amplify your reach through social media.

From concept development to logistical execution, we manage every detail of your brand activation to ensure flawless delivery and meaningful interactions with your target audience.

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Data-Driven Audience Targeting

Today’s OOH campaigns are powered by sophisticated audience insights. We leverage advanced consumer behavior data and location intelligence to identify exactly where your audience travels throughout their day, allowing us to place your message along those journeys for maximum relevance and impact.

This targeted approach eliminates waste, increases efficiency, and ensures your investment reaches the people most likely to respond to your message.

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Campaign Management & Production

Behind every successful campaign is meticulous attention to detail. Our in-house production team serves as the backbone of your campaign, managing everything from creative specifications and vendor coordination to installation supervision and ongoing quality control.

With numerous checkpoints throughout the process, we ensure flawless execution and provide you with complete visibility into your campaign’s performance.

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Our Proven Process: GoodPoint

At the heart of our approach is GoodPoint—EMC’s proprietary methodology

That integrates audience behavior, location data, market knowledge, and attribution trends to deliver campaigns that reach the right people, in the right places, at the right moments. This end-to-end solution powers every aspect of your campaign:

It all starts with a question: “What are you trying to do?” In VantagePoint we take a birds-eye view of your needs, asses how OOH can best serve the overall marketing plan, and align on strategy to achieve these goals.

Our team evaluates thousands of potential touchpoints to determine the optimal mix of markets, media formats, and placements for your specific objectives. This analysis considers factors like audience composition, competitive presence, and contextual relevance.

Identify Audience & KPIs
Leverage Data to Derive Actionable Insights
Conduct Market Landscape Analysis
Overlay Market Scoring Matrix
Identify Target Areas
Optimize Media Choices

FocalPoint

The next step is “How”. Only when we have a strategy in place do we start to look at actualizing that with specific media. With strategy in place, we leverage our industry relationships and buying power to secure premium placements that align with your plan. Our team negotiates aggressively on your behalf, ensuring you receive maximum value for your investment. In our FocalPoint stage, we focus on finalizing media plans, delivering the most value to our clients, and managing all the details of contracting and activating the campaign.

• “Smart Buying” (Expertise + Pricing Leverage)

• Proprietary Database of Historical Rate Info

• Negotiations & Vendor Relations

• Contracting, Insurance, etc

• Custom OOH Project Management Platform

CheckPoint

The campaign isn’t over once it launches. The next stage in our process is monitoring and evaluating. Depending on campaign goals we can employ multiple attribution methods to evaluate campaign performance, providing clear insights into audience engagement and business impact. These learnings inform ongoing optimizations and create a foundation for future campaign success. We monitor campaigns through their cycle to ensure full completion, collect added value, supply reporting, and manage attribution studies or measurements.

Monitor Campaign Through Lifecycle
Measure Against Client KPIs
Recommend & Deploy Attribution
Capture, evaluate, and report Added value
Supply Reporting Above Industry Standard

The GoodPoint process isn’t just about technology—it’s about applying human intelligence to data insights, creating campaigns that are both strategically sound and creatively compelling.

From our Clients

We could talk about ourselves all day, but ultimately, our best advocates are our clients.

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Insight Garden

We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.

Tiffany

CMI

I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!

Kevin

Publicis Health Media

EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s

Stephanie

True Media

EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.

Christy

Sprint

It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!

Your Personal Out-of-Home Success Team

At EMC, we believe effective OOH marketing requires more than just access to inventory—

It demands personalized attention and proactive partnership. That’s why every client receives concierge-level service designed to make your professional life easier, more productive, and more successful.

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A Dedicated Out-of-Home Team

From day one, you’ll work with a dedicated OOH strategist who becomes personally invested in your success. This specialist doesn’t just manage your campaign—they become your advocate, your problem-solver, and your secret weapon for achieving marketing excellence.

Imagine having someone who takes ownership of your OOH initiatives, handling all the complex details while you focus on your broader priorities. That’s what we deliver—freedom from the time-consuming logistics, vendor negotiations, and technical complexities that often make OOH feel overwhelming.

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Building Lasting Relationships

The most valuable aspect of our concierge service is the relationship it creates. Your strategist becomes intimately familiar with your brand, allowing them to advocate for your interests, recognize unique opportunities, and ensure consistency across campaigns.

This continuity leads to increasingly effective programs over time, as our understanding of your business deepens and our strategic recommendations become even more tailored to your specific needs.

From Strategy to Success: Driving Your Business Forward

The 3 E’s: Efficiency, Economy, Effectiveness —

When you partner with EMC, you gain advantages that translate to both campaign success and personal professional rewards

Our integrated approach eliminates the complexity of managing multiple vendors and formats, streamlining your OOH marketing through a single, expert partner. This saves valuable time and resources while ensuring all elements of your campaign work in harmony.

Economy

Our buying power and vendor relationships enable us to secure premium placements at competitive rates, stretching your budget further. Moreover, our data-driven targeting eliminates waste by focusing your investment on the audiences and locations most likely to deliver results.

Effectiveness

By combining strategic insights, audience intelligence, and creative expertise, we develop campaigns that don’t just reach your audience—they resonate with them. This leads to higher engagement, stronger brand recall, and ultimately, better business outcomes.

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Reclaimed Time and Focus

We take time-consuming tasks off your plate—from research and planning to execution and reporting—allowing you to focus on strategic priorities that showcase your true value to your organization.

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Reduced Stress and Worry

No more losing sleep over campaign logistics. With EMC handling the details, you can approach OOH with confidence, knowing experts are working diligently to ensure success.

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Expanded Capabilities

Working with EMC allows you to offer sophisticated OOH solutions without needing to become an expert yourself. This expanded capability allows you to deliver more value to your team or your client.

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Expertise

With over 30 years of specialized OOH experience, we bring deep knowledge of what works, what doesn’t, and what’s next in location-based marketing. This expertise helps you navigate industry complexities and capitalize on emerging opportunities.

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Meaningful Business Impact

Ultimately, our partnership helps you deliver marketing programs that drive real business results. From increased brand awareness to measurable sales growth, these outcomes are tied to your business and campaign KPIs.

The bottom line- EMC doesn’t just make your campaigns better—we make you, your team, and your brand better. By handling the complexity of OOH marketing, we free you to focus on what you do best.