Visibility Amplified: OOH Media for Conference Marketing
The Proven Leader in Tradeshow and Conference Marketing
For over 30 years, EMC has defined excellence in trade show marketing
The Numbers Speak for Themselves
Years as the Market Leader
Hours of On-Site Observing
%
Top clients we have Served Over a Decade
The EMC Strategy: Expand Your Footprint Beyond the Booth
When thousands of decision-makers gather in one place, your marketing shouldn’t be confined to a 10×10 booth. Our approach turns entire cities into your brand showcase:
Connect Every Dot in the Attendee Journey
We follow the path of conference-goers from arrival to departure, creating multiple touchpoints that reinforce your message.
From airport arrivals and transportation routes to hotel districts, convention center approaches, and popular restaurants and nightlife areas—our strategic media placement ensures your brand is visible at every step of the attendee journey, building recognition and driving traffic to your booth when it matters most.
Why Out-of-Home Media Delivers Extraordinary Performance for Conferences
The Concentrated Audience Advantage
Trade shows create a rare opportunity: your target audience—normally scattered across the country—gathered in one place for a limited time.
Consider this: To reach just 4,500 industry professionals in their home markets across California would cost approximately $791,500 and generate almost 30 million wasted impressions. Or you could reach them all efficiently while they’re attending a single conference.
The Power of Repeated Exposure
Conference attendees often see strategically placed OOH media multiple times daily during their stay. From morning commutes to the convention center and evening returns to hotels, to travel between restaurants and networking events, your message reaches them repeatedly.
This frequency compounds your impact, making your investment more effective than attempting to reach these professionals in their scattered home markets.
Out-of-Home Conference Media Benefits:
- Exceptional Targeting Efficiency: Reach your entire national audience in one concentrated location
- Significant Cost Reduction: Eliminate the waste of targeting professionals in scattered home markets
- Frequency Amplification: Multiple impressions per day throughout the attendee’s conference stay
- Strategic Timing Advantage: Reach decision-makers when they’re in an industry-focused mindset
- Direct Path to Conversion: Drive immediate action with booth location and specific offerings
Strategic Benefits of Out-of-Home Media for Conference Exhibitors: Stand Out Where It Matters
Break Through the Convention Center Noise
Trade show floors are loud, crowded, and competitive. Out-of-home media gives you a strategic advantage by establishing presence before attendees ever enter the exhibit hall. You can create awareness in distraction-free environments, build anticipation for your booth experience, and reinforce your messaging throughout the attendees’ stay. This multi-touchpoint approach ensures attendees already know who you are when they step onto the crowded show floor.
Capture Decision-Maker Attention
Maximize Your Event Investment
Companies spend an average of $1.4 million annually on trade shows. Our strategic OOH media maximizes this substantial investment through a comprehensive approach.
By increasing booth traffic and lead generation, you’ll see immediate returns. Your brand recognition among key decision-makers is significantly enhanced, while your thought leadership presence extends throughout the entire event.
Perhaps most importantly, your visibility extends far beyond limited booth hours, ensuring attendees encounter your message throughout their conference experience.
Key Strategic Advantages for Exhibitors:
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Extended Brand Reach: Transform the entire city into your marketing landscape
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First-Mover Advantage: Make the first impression as attendees arrive in the host city
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Decision-Maker Focus: Connect with key buyers in distraction-free environments
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ROI Amplification: OOH is a cost-effective way to maximize your trade show investment with multiple touchpoints
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Competitive Differentiation: Stand out from competitors confined to the exhibit hall
Case Studies
Check out some of our recent projects
Discover how we can become a trusted strategic partner and seamlessly extend your team
Unlock New Revenue Streams: Out-of-Home Sponsorship Opportunities For Associations & Event Organizers:
Create Valuable Sponsorship Opportunities
Keep Sponsors Engaged & Returning
Association & Organizer Benefits
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Turnkey Revenue Generation: Create new non-dues revenue with minimal administrative effort
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Enhanced Exhibitor Satisfaction: Provide valuable options that improve exhibitor results
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Competitive Differentiation: Offer sponsorship opportunities unavailable at competing events
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Single-Source Simplicity: Work with one experienced partner for all out-of-home media needs
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Risk-Free Implementation: Our expertise ensures smooth execution every time
The EMC Advantage: Out-of-Home Media Planning for Conferences With Experience You Can Trust
Boots on the Ground Expertise
Our approach isn’t based on algorithms or theory—it’s built on direct observation. With over 10,000 hours spent observing attendee behavior across major markets, we’ve developed first-hand knowledge of effective media placement in every convention city.
Our team understands the nuances of traffic patterns, sight lines, and attendee movement that no data analysis could reveal. We continuously monitor changing market conditions and opportunities, ensuring your media strategy stays current and effective as cities evolve over time.
Meet Your Dedicated Trade Show Marketing Team
Our trade show specialists focus exclusively on convention marketing, bringing unmatched expertise to your campaign. They possess a deep understanding of convention-specific media planning challenges that generalist agencies simply don’t encounter.
With established relationships with media vendors in all major markets, we secure optimal placements that others can’t access. Our team has extensive experience handling the unique timing requirements of short-term campaigns where precision is essential, and they implement proven strategies for maximizing impact with targeted placement based on real attendee behavior.
Seamless Execution When Time is Critical
Trade show campaigns have zero margin for error—attendees arrive and depart on fixed schedules. Our process ensures flawless execution from strategic planning through activation.
We coordinate precise scheduling with event timelines, conduct regular on-site reviews of media placement and quality, and provide real-time problem-solving and adjustments when needed. This attention to detail ensures your message reaches attendees exactly when and where it should, without the delays or mistakes that can render a campaign ineffective.
The EMC Partnership Advantage:
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Specialized Knowledge: 30+ years focused exclusively on trade show and conference marketing
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Market-Specific Intelligence: First-hand observations of attendee behavior in every major market, and how it intersects with the media there
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Relationship Network: Established connections with media owners for premium placement
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Precision Timing: Expertise in the critical scheduling demands of event-based campaigns
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Problem Prevention: Anticipation of common challenges before they affect your campaign
From our Clients
We could talk about ourselves all day, but ultimately, our best advocates are our clients.
Mark
Insight Garden
We’ve worked with EMC for 7 years now and have a wonderful working relationship with the entire EMC team. They are knowledgeable, highly responsive and great to work with. They don’t just provide information; they also actively looks for opportunities that can create ROI, not just marketplace impressions.
Tiffany
CMI
I have partnered with EMC on OOH conference media planning for Oncology and Ophthalmology brands. The team are extremely knowledgeable in the OOH space, and are able to tailor proposals to meet specific needs of brands and different markets. I would definitely recommend EMC as a partner for OOH planning needs!
Kevin
Publicis Health Media
EMC Outdoor has been one of the easiest and fluid partners I’ve worked with to date. We have worked together on integrated OOH media plans across several client campaigns and initiatives that have resulted in successfully reaching client KPI’s
Stephanie
True Media
EMC was a great partner for a CPG client that made its US introduction through an at-store event. The team provided outstanding ideas and followed through with an execution that exceeded everyone’s expectation. The follow-up was thorough and helped us to repeat the project in additional markets. We are believers in EMC.
Christy
Sprint
It was awesome to work with the EMC team throughout our Big Game activation in Houston. They were extremely professional and navigated the many rules and regulations around our guerilla marketing effort flawlessly. Our Brand was present all over downtown in and around the Big Game footprint for the entire week leading up to the event thanks to EMC!
Why EMC is the Clear Choice for Strategic Trade Show Out-of-Home Media
Unmatched Experience: 30+ years exclusively focused on trade show media
Market-Specific Knowledge: First-hand understanding of every major convention market
Proven Results: Long-term relationships with satisfied clients who return year after year
Strategic Approach: Targeted media placement based on actual attendee behavior
Comprehensive Service: Single-source solution for planning and executing your entire campaign
ROI Focused: Maximize exhibitor investment through strategic media placement
FAQ’s
Where does EMC operate?
How far in advance should we start planning our out-of-home media strategy for an upcoming trade show?
For premium placements and optimal planning, we recommend starting 6-9 months before your event to secure the most strategic media options. However, our experienced team can create effective activations in as little as a few weeks, utilizing our established vendor relationships to find solutions even for last-minute campaigns.
What types of out-of-home media options does EMC offer for trade show marketing campaigns?
Our programs are customized based on the unique media landscape of each conference market, as every city presents different attendee behavioral patterns and available media opportunities. We utilize a comprehensive range of options including airport displays, transportation media, hotel placements, street-level advertising, and digital solutions – all strategically selected to create multiple touchpoints throughout the attendee journey.
How exactly does EMC determine the best placement locations for our out-of-home media at trade shows?
EMC’s placement strategy is built on over 10,000 hours of on-site observations of actual attendee behavior and traffic patterns in convention markets. Our team physically scouts locations, analyzes attendee movement between venues, hotels, and entertainment districts, and leverages our 30+ years of market-specific intelligence to identify the highest-impact placement opportunities for your specific audience.
Can you work with my agency?
EMC has a long history of successful collaborations with agencies, advertisers, and associations, adapting our approach to complement your existing team structure. We’re equally comfortable serving as your primary trade show marketing partner or working alongside your agency in a specialized capacity, providing the flexibility to integrate seamlessly with your preferred workflow.
Do we need to get approval from the association to run out-of-home media?
The approval requirements vary significantly between event organizers. Some associations have very specific rules and formal approval processes for exhibitor marketing outside the convention center, while others have minimal restrictions on outside promotions. Our team will help research the specific policies for your event and guide you through any necessary approval procedures.