by Maryann Ingham | Apr 13, 2017 | Featured, News, OOH Media, Trade Show Marketing
A trade show is both a sales and marketing event for the exhibitor. With over 1.9 million exhibitors at events every year (2015 CEIR Exhibition Industry Census), exhibitors now more than ever are competing for attendees’ attention. But how can event organizers, both...
by Tom Japhe | Mar 16, 2017 | Featured, OOH Media, Trade Show Marketing
Outside the convention center is where the continuation of business gets done in a relaxed and receptive environment and away from the din and white noise of the convention center. In Chicago attendees are on the go from the moment they arrive by air, whether it is...
by Tom Japhe | Feb 22, 2017 | Featured, News, OOH Media, Trade Show Marketing
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that trade shows are not just surviving, but thriving in...
by Caitlin Campbell | Feb 17, 2017 | Billboard Advertising, Daily Updates, Event Marketing, Featured
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution. CURE came to EMC for help with targeting a trade show in Chicago. The medical publication...
by John Foster | Feb 10, 2017 | Featured, OOH Media, Trade Show Marketing
Have you ever been in the situation where you thought everything was going smoothly? Picture it: your branding message is on point, you’re ahead of the deadlines, only to find you aren’t in compliance with regulations and then you’re yourself scrambling to make...