by Song Heo | May 16, 2018 | Featured, Trade Show Marketing
To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement...
by John Foster | Apr 20, 2018 | Featured, Trade Show Marketing
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also...
by Lauren Berberian | Mar 26, 2018 | Featured, Trade Show Marketing
Once upon a time, at a desk not too far, far away…you receive a tradeshow budget. The boss wants to make a big impression with your new brand and exhibit at one of your industry’s top tradeshows. This is the first time your company has ever considered a tradeshow...
by Maryann Ingham | Nov 14, 2017 | Experiential Marketing, Featured, News, OOH Media, Trade Show Marketing
Expand the marketing footprint at your event with new sponsorship strategies & exhibitor marketing tactics Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to...
by John Foster | Oct 13, 2017 | Featured, Trade Show Marketing
EMC Outdoor has its roots in trade show and convention marketing. We have been planning and buying out-of-home media around the U.S. and internationally for 26 years. In more recent years, we have also begun moving inside to enhance exhibitor presence and engagement...
