by Betsy McLarney | Nov 4, 2022 | Featured, News, OOH Media
[Editors note: Betsy McLarney serves as a member of the Board of Directors for Geopath] Geopath’s new vision lays out an exciting roadmap for the future of Out-of-Home media measurement. Geopath has long been the accepted, independent measurement body for Out of Home...
by Helen Kim | Oct 11, 2022 | Digital, Featured, OOH Media
Activating your first Out of Home campaign is a complex undertaking. A lot of emphasis is placed on the planning stages – and rightly so. As you might suspect, it’s about more than just finding a few good billboard spots. Choosing the right markets, the suitable...
by Jonathan Megahey | Sep 29, 2022 | Event Marketing, Experiential Marketing, Featured, Grocery Store Advertising, Street Teams
At a time when public health is at the forefront of everyone’s mind, having health insurance to protect you from health and financial risks is more important now than ever. As of 2020, 31.6 million people of all ages are insured. Health insurance can cover these...
by Jonathan Megahey | Sep 26, 2022 | Billboard Advertising, Daily Updates, Experiential Marketing, Featured, Wrapped Vehicles
Since 1983, decades after plastering Hollywood with mysterious billboards bearing her name and Barbie-esque silhouette, the self-made urban legend can still be found zipping through the streets in her signature Pink Corvette. Angelyne remains a hyper-local...
by Jonathan Megahey | Jul 20, 2022 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Wrapped Vehicles
The COVID-19 pandemic severely affected lives around the globe. Isolation, contact restrictions, and economic shutdowns completely transformed individuals everywhere. Our most recent Out of Home activation for the Federal Emergency Management Agency (FEMA) utilized...
