by Christie Massey | Oct 24, 2019 | Featured, OOH Media
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. Planners now have access to complex and distinct audience...
![The History of Billboards [Infographic]](https://emcoutdoor.com/wp-content/uploads/2019/10/header_WIP1-2.jpg)
by Luke Woods | Oct 22, 2019 | Featured, OOH Media
One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals. In the last century, the spread of digital...
by Keith Hernandez | Sep 26, 2019 | Featured, OOH Media
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages....
by Chris Rulli | Aug 13, 2019 | Featured, OOH Media
Digital might be the latest and greatest in the ad world, but Out of Home is a force to be reckoned with. In fact, it’s the only traditional ad medium to see growth in the past year. According to Nielsen, 90% of residents over the age of 16 have noticed an out...
by John Foster | Jun 25, 2019 | Experiential Marketing, Featured
Experiential marketing has begun to enter the arsenal of firms looking to build deeper relationships with their audiences. It engages consumers in unique and unexpected ways, providing memorable experiences that ultimately lead to more attention, more interaction, and...
