by Betsy McLarney | Oct 6, 2020 | Featured
Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral data. Local...
by Christie Massey | Oct 24, 2019 | Featured, OOH Media
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. Planners now have access to complex and distinct audience...
