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Top Tech Trends Impacting Location-Based Marketing

Top Tech Trends Impacting Location-Based Marketing

by Brian Thomas | Feb 5, 2019 | Digital, Featured

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This...
Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-based Planning

by Christie Massey | Dec 11, 2018 | Featured, OOH Media

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are...
3 Steps for Optimizing Your Trade Show Marketing

3 Steps for Optimizing Your Trade Show Marketing

by Song Heo | Nov 29, 2018 | Featured, Trade Show Marketing

Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some...
How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

by Maddie Davis | Oct 25, 2018 | Digital, Featured

This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail...
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