by Rebecca Gamsby | May 21, 2019 | Experiential Marketing, Featured
Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a...
by Keith Hernandez | Apr 30, 2019 | Experiential Marketing, Featured
Experience is a word growing in popularity and frequency in today’s marketing landscape. As traditional forms of media decline in reach, such as TV and radio, the rise of social media and new consumer generations has shifted the focus to the origins of marketing:...
by Luke Woods | Apr 30, 2019 | Daily Updates
SUPERPRETZEL wanted to find a way to engage with consumers that would create a positive feeling and a genuine connection for the brand. They saw a unique opportunity to celebrate #NationalSoftPretzelMonth and #NationalPretzelDay by owning the holidays and creating a...
by Rainy McGrew | Apr 22, 2019 | Experiential Marketing, Featured
Over the last couple of years, we’ve started to see an increase in experiential marketing as a part of the marketing mix. What was once considered to be merely a disruptive tactic has grown in popularity. Brands across industries are realizing the value that positive...
