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Reaching Sports Fans with Experiential Marketing

Reaching Sports Fans with Experiential Marketing

by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured

Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. A relative few...
10 Ways to Engage with Event Attendees

10 Ways to Engage with Event Attendees

by Rebecca Gamsby | May 21, 2019 | Experiential Marketing, Featured

Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a...
SUPERPRETZEL: Celebrating #NationalSoftPretzelMonth with a Twist

SUPERPRETZEL: Celebrating #NationalSoftPretzelMonth with a Twist

by Luke Woods | Apr 30, 2019 | Daily Updates

SUPERPRETZEL wanted to find a way to engage with consumers that would create a positive feeling and a genuine connection for the brand. They saw a unique opportunity to celebrate #NationalSoftPretzelMonth and #NationalPretzelDay by owning the holidays and creating a...

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