by Keith Hernandez | Sep 26, 2019 | Featured, OOH Media
Art and advertising have been intertwined since the inception of modern-day marketing. From Andy Warhol’s “Campbell Soup Cans” to Norman Rockwell creating ads for Jell-O and Orange Crush in the 1940s, the lines between advertising and art have been blurred for ages....
by Ian Williams | Sep 11, 2019 | Experiential Marketing, Featured
Experiential marketing activations at major sporting events offer brands an important opportunity for reaching key audiences. Many people dream of attending the biggest sporting events around the globe: Super Bowl, World Cup Finals, Daytona 500, etc. A relative few...
by John Foster | Sep 4, 2019 | Experiential Marketing, Featured
Today’s audiences are interested in and motivated by memorable experiences. More and more we are seeing brands branching out, utilizing events as a way to communicate with and provide value to consumers. In fact, 84% of marketers say events and experiences are a...
by Luke Woods | Aug 27, 2019 | Experiential Marketing, Featured
Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand...
by Jerry Buckley | Jul 30, 2019 | Experiential Marketing, Featured
This summer, I had the opportunity to participate in Philadelphia Social Media Day as an Experiential marketing expert. Social Media Day is an annual event that brings together top social media and marketing professionals from around the country to connect and engage...