by Song Heo | Mar 20, 2023 | Associations, Featured, Trade Show Marketing
Estimated reading time: 7 minutes When we conducted our recent study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it surfaced some fascinating insights into the struggling trade show exhibitors experience and...
by Song Heo | Nov 29, 2022 | Associations, Featured, News, OOH Media, Trade Show Marketing
Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to...
by Maryann Ingham | Nov 14, 2017 | Experiential Marketing, Featured, News, OOH Media, Trade Show Marketing
Expand the marketing footprint at your event with new sponsorship strategies & exhibitor marketing tactics Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to...
