by Luke Woods | Jun 14, 2019 | Event Marketing, Experiential Marketing, Featured, Trade Show
Trade shows offer valuable opportunity for pharmaceutical brands to reach targeted audiences in specific ways, and often that means thinking beyond the booth. While exhibit booths and distributed collateral ensure share-of-voice beside competitors, it’s also...
by Song Heo | Jun 12, 2019 | Featured, Trade Show Marketing
Primary trade shows present an excellent opportunity to increase visibility and connect with your audiences. However, if your trade show strategy stops with the biggest shows in your industry, you may be missing out on an untapped marketing opportunity: second-tier...
by Amir Shahzeidi | Jun 7, 2019 | Experiential Marketing, Featured
To say that streaming video is an important part of our daily lives is, at this point, something of an understatement. According to one recent survey, your average online user watches about 1.5 hours of video content on a typical day. The same survey said that 15% of...
by Rebecca Gamsby | May 21, 2019 | Experiential Marketing, Featured
Experiential Marketing is a strategy that invites consumers to actively engage with a brand through a fun and memorable experience. Brands use different experiences like immersive pop-ups, stunts, event footprints, and sampling to reach consumers to develop a...
by Keith Hernandez | Apr 30, 2019 | Experiential Marketing, Featured
Experience is a word growing in popularity and frequency in today’s marketing landscape. As traditional forms of media decline in reach, such as TV and radio, the rise of social media and new consumer generations has shifted the focus to the origins of marketing:...
